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The iVIE Public Service Announcement (PSA) category is open to K-12 students.
The entries must be 30 OR 60 seconds in length, total running time, not including credits or blank frames.
By submitting your PSA, you consent to its use by the San Diego County Office of Education and iVIE partners,
to be broadcast for promotional and/or educational purposes.
A public service announcement informs the public or raises awareness
about social issues, community services, health or safety concerns,
or environmental conditions. Government regulation requires radio and TV stations to contribute a certain amount of broadcast time for
PSAs.
In addition to raising awareness, a PSA must also encourage to viewer
to take some form of action or change their behavior. All this must
be done in a very short period of time. An effective PSA can communicate
a message and evoke the desired emotion with a mix of music or sound,
narration and images, in just 30 to 60 seconds.
Questions about the differences between student created video and teacher created video or how much to expect from students during the video creation process? Click here for more information.
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A public service announcement uses many marketing techniques to educate, motivate,
and call the viewer to action. A successful PSA meets the following objectives:
- Gets the viewer's attention
- Convinces the viewer that they can make a difference
- Makes every word and image count
- Uses emotions to compel your viewer
- Clearly calls the viewer to action
If you have further questions about a Public Service Announcement submission,
please contact Becki Goehl. |
